The Film University Babelsberg KONRAD WOLF and its associated institute, the Erich Pommer Institut (EPI), in cooperation with Marketing Center Münster at the University of Münster proudly present the conference BigData.BigMovies – How Algorithms Transform the Film and TV Industry in Potsdam and Berlin on September 22 and 23, 2016.
The international event focuses on the changes in the film industry that come with data and algorithms. It brings together renowned scientists and decision makers from all parts of the media industry. Topics span from market research and marketing to strategy and risk management. Participants will also discuss open questions such as: How does access to consumer data challenge the competitive landscape of the industry? Will it change contents? Are data scientists friends or foes of the creative?
The conference will provide attendees with exclusive insights on what is possible today and inspire discussion among thought leaders on where the industry is heading. German Federal Minister of Justice, Heiko Maas, will deliver a keynote on European data legislation.