Play, Promote, Publish

Marketing Strategies for the Games Industry

The in-depth workshop Play, Promote, Publish Marketing Strategies for the Games Industry teaches developers from small independent companies as well as game developers from larger companies the necessary marketing and self-marketing skills to successfully place their game ideas on the market.


In three modules, the participants deal intensively with topics such as how to find suitable business models and social media channels, how to plan communication for the release, and how to build a community, pre, during and post-release.


The workshop is funded by Medienboard Berlin-Brandenburg.


Participants will benefit from the experience of leading experts in the gaming industry. Various networking and group collaboration opportunities allow to connect with colleagues and experts.

LocationBerlin & Online
Date9 Workshop Days:
June 1-3, 2023 (Berlin)
June 15-17, 2023 (Online)
June 29-30 & July 1, 2023 (Berlin)
Time6 hours per day, excluding breaks
FormatThe course extends over all 9 days. Every day is thematically different to the others.
Target Groupsmaller to larger companies, people who want to transfer from another department to marketing, indie studios and students
LanguageEnglish
CertificateYes
Contact PersonLuise Lober | ll@epi.media | 0331 7699 1512
Funded by
Play, Promote, Publish
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199.00 €
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Achtung! Dieses Produkt ist eine Sonderanfertigung und vom Umtausch ausgeschlossen!
Achtung! Dieses Produkt ist nicht erhältlich!
Diese/s Konfiguration/Produkt ist nur auf Anfrage erhältlich!
Put a question
199.00 €
(incl. 0% VAT)
inkl. Mwst.
Bookable
Book now!
Amount:
Book now!
Add to wishlist

Head of Studies (Program and Content Management)

Ruth Lemmen
Ruth Lemmen
Interim Management & Coaching

Provisional Overview of Topics Included in the Program:

  1. Audience targeting: Identification and Specification of Target Groups
  2. Overview of Different Business Model Options for a Game
  3. Marketing - Diverse Strategies and Options
  4. Advertisement - Strategies and Options
  5. PR & Communications - Different Channels, including Social Media Communication and Campaign Planning
  6. Community Building - Pre, During and Post-Release
  7. Self-publishing - Overview of Different Potential Platforms and Respective Proceedings

Contact Persons

Luise Lober
Luise Lober
Project Manager Certificate Program
+49 (0) 331.769 915-12 | ll@epi.media
Antonia Günther
Antonia Günther
Student Assistant Certificate Program
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