- Audience targeting: Identification and Specification of Target Groups
- Overview of Different Business Model Options for a Game
- Marketing - Diverse Strategies and Options
- Advertisement - Strategies and Options
- PR & Communications - Different Channels, including Social Media Communication and Campaign Planning
- Community Building - Pre, During and Post-Release
- Self-publishing - Overview of Different Potential Platforms and Respective Proceedings
Play, Promote, Publish
Marketing Strategies for the Games Industry
The in-depth workshop Play, Promote, Publish – Marketing Strategies for the Games Industry teaches developers from small independent companies as well as game developers from larger companies the necessary marketing and self-marketing skills to successfully place their game ideas on the market.
In three modules, the participants deal intensively with topics such as how to find suitable business models and social media channels, how to plan communication for the release, and how to build a community, pre, during and post-release.
The workshop is funded by Medienboard Berlin-Brandenburg.
Participants will benefit from the experience of leading experts in the gaming industry. Various networking and group collaboration opportunities allow to connect with colleagues and experts.
| Location | Berlin & Online |
| Date | 9 Workshop Days: June 1-3, 2023 (Berlin) June 15-17, 2023 (Online) June 29-30 & July 1, 2023 (Berlin) |
| Time | 6 hours per day, excluding breaks |
| Format | The course extends over all 9 days. Every day is thematically different to the others. |
| Target Group | smaller to larger companies, people who want to transfer from another department to marketing, indie studios and students |
| Language | English |
| Certificate | Yes |
| Contact Person | Luise Lober | ll@epi.media | 0331 7699 1512 |
Play, Promote, Publish
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