- Audience targeting: Identification and Specification of Target Groups
- Overview of Different Business Model Options for a Game
- Marketing - Diverse Strategies and Options
- Advertisement - Strategies and Options
- PR & Communications - Different Channels, including Social Media Communication and Campaign Planning
- Community Building - Pre, During and Post-Release
- Self-publishing - Overview of Different Potential Platforms and Respective Proceedings
Play, Promote, Publish
The in-depth workshop Play, Promote, Publish – Marketing Strategies for the Games Industry teaches developers from small independent companies as well as game developers from larger companies the necessary marketing and self-marketing skills to successfully place their game ideas on the market.
In three modules, the participants deal intensively with topics such as how to find suitable business models and social media channels, how to plan communication for the release, and how to build a community, pre, during and post-release.
The workshop is funded by Medienboard Berlin-Brandenburg.
Participants will benefit from the experience of leading experts in the gaming industry. Various networking and group collaboration opportunities allow to connect with colleagues and experts. The course extends over all 9 days. Every day is thematically different to the others.
|Accommodation||No, please arrange your own accommodation.|
|Location||Berlin (Marktstraße 9-12, 10317) & Online|
|Date||9 Workshop Days:|
June 1-3, 2023 (Berlin)
June 15-17, 2023 (Online)
June 29-30 & July 1, 2023 (Berlin)
|Target Group||smaller to larger companies, people who want to transfer from another department to marketing, indie studios and students|
|Contact Person||Luise Lober | firstname.lastname@example.org | 0331 7699 1512|
|max. verfügbare Plätze||18|
Head of Studies (Program and Content Management)
Provisional Overview of Topics Included in the Program:
CONFIRMED LECTURERS SO FAR ARE
Dates & Venue
MODULE 1 (Berlin)
Thurs., June 1, 2023
Fri., June 2, 2023
Sat., June 3, 2023
MODULE 2 (Online)
Thurs., June 15, 2023
Fri., June 16, 2023
Sat., June 17, 2023
MODULE 3 (Berlin)
Thurs., June 29, 2023
Fri., June 30, 2023
Sat., July 1, 2023
The workshop is always held from Thursday to Saturday from 9:30 am - 5:00 pm, including breaks.
Venue is the seminar rooms in the youth hostel Berlin Ostkreuz, Marktstraße 9-12, 10317 Berlin
Parcours for Women & Games
As part of its digital actions and in particular to support the cultural and creative industries, the Institut français Germany in collaboration with the Erich Pommer Institut, Medienboard Berlin-Brandeburg, Creative Europe Desk (Berlin-Brandenburg, Belgium, Luxembourg and NRW), Business France, Stiftung Digitale Spielekultur offers several initiatives aimed at women working in the field of video games.
This workshop Play Promote Publish is the first station of the parcours.