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Play, Promote, Publish
Marketing Strategies for the Games Industry
The in-depth workshop Play, Promote, Publish – Marketing Strategies for the Games Industry teaches developers from small independent companies as well as game developers from larger companies the necessary marketing and self-marketing skills to successfully place their game ideas on the market.
The participants deal intensively with topics such as how to find suitable business models and social media channels, how to plan communication for the release, and how to build a community, pre, during and post-release.
Participants will benefit from the experience of leading experts in the gaming industry. Various networking and group collaboration opportunities allow to connect with colleagues and experts. The course extends over all 7 days. Every day is thematically different to the others.
THIS IS INCLUDED IN THE PROGRAM
- Industry-internal know-how with high practical relevance
- Networking opportunities through direct contact with lecturers and participants
- Certificate of participation
- Coffee, Tea, Water, Snacks & Sweets (please take care of lunch yourself)
- Get-Together on last day including Drinks
- 20% discount for Games Ground (on all ticket types) from November 14-16, 2024 in Berlin (participants receive a code)
| Application Deadline | September 16 |
| Accommodation | No, please arrange your own accommodation. |
| Location | Berlin & Online |
| Date | 7 Workshop Days: September 25 & 26, Online October 7-11, Berlin |
| Time | 09:30 am - 5:00 pm |
| Target Group | Smaller to larger companies, people who want to transfer from another department to marketing, indie studios and students |
| Language | English |
| Finance Options | Student discount available (Please contact us for code) Payment in Installments |
| Contact Person | Luise Lober | ll@epi.media | 0331 7699 1512 |
Play, Promote, Publish
Achtung! Dieses Produkt ist eine Sonderanfertigung und vom Umtausch ausgeschlossen!
Achtung! Dieses Produkt ist nicht erhältlich!
Diese/s Konfiguration/Produkt ist nur auf Anfrage erhältlich!
What Alumni say
- Insightful, inspirational and well organized workshop covering a whole lot of topics on how to get your game on the market. I learned from the experts and from the other participants as well.
Marianne Tietge, Producer, Fuzzy House
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Head of Studies (Program and Content Management)
Content & Venues
PR & Communications
- PR Campaigns: Media Channels, Social Media, Press, Events, Merch (incl. Hands-On Consulting on individual PR-Strategies for own Projects)
- Targeting Strategies (Unlocking Engagement with your Audience)
- Different Platforms: e.g. Instagram, Twitch, TikTok
- Positioning of your Game in the Market: USP of Project / Company, Aligning USP & Target Groups, Business Model Options, Competitor & Market Analysis
- Deciding whether Self-Publishing or going with a Publisher is better?
Marketing & Community Building
- How to plan and budget a successful Campaign?
- Influencer Marketing
- Community Building
- What works & what does not work? (e.g. Discord, Reddit)
- How do I make the most out of my Budget and Resources?
- How to market without spending huge Budgets
Self-Publishing
- Developing a solid Multi-Platform Strategy
- The Choice of Genre
- Self-Marketing
- Steam Marketing
Dates & Venues
September 25 & 26 (Online)
via Zoom
October 7 - 11 (Berlin)
- Monday, October 7 - Thursday, October 10 | Venue: Institut français Berlin, Kurfürstendamm 211, 10719 Berlin
- Friday, October 11 | Venue: game - German Games Industry Association, Friedrichstraße 165, 10117 Berlin
The workshop is from 9:30 am - 5:00 pm, including breaks.
This workshop is recognized as an educational event in accordance with § 10 para. 1 sentence 3 of the Berlin Education Time Act / Berliner Bildungszeitgesetz [BiZeitG].