Play, Promote, Publish

Marketing Strategies for the Games Industry

The in-depth workshop Play, Promote, Publish Marketing Strategies for the Games Industry teaches developers from small independent companies as well as game developers from larger companies the necessary marketing and self-marketing skills to successfully place their game ideas on the market.


In three modules, the participants deal intensively with topics such as how to find suitable business models and social media channels, how to plan communication for the release, and how to build a community, pre, during and post-release.


The workshop is funded by Medienboard Berlin-Brandenburg.


Participants will benefit from the experience of leading experts in the gaming industry. Various networking and group collaboration opportunities allow to connect with colleagues and experts. The course extends over all 9 days. Every day is thematically different to the others.

AccommodationNo, please arrange your own accommodation.
LocationBerlin & Online
Date7 Workshop Days:
July 2024 (tba) 2 days online
October 2024 (tba), 5 days in Berlin
Target Groupsmaller to larger companies, people who want to transfer from another department to marketing, indie studios and students
LanguageEnglish
CertificateYes
Contact PersonLuise Lober | ll@epi.media | 0331 7699 1512
max. verfügbare Plätze20
Funded by
Play, Promote, Publish
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800.00 €
(incl. 0% VAT)
inkl. Mwst.
Not available
Achtung! Dieses Produkt ist eine Sonderanfertigung und vom Umtausch ausgeschlossen!
Achtung! Dieses Produkt ist nicht erhältlich!
Diese/s Konfiguration/Produkt ist nur auf Anfrage erhältlich!
Put a question
800.00 €
(incl. 0% VAT)
inkl. Mwst.
Not available

Head of Studies (Program and Content Management)

Ruth Lemmen
Ruth Lemmen
Projekt- und Programmmanagement mit Schwerpunkt Games Industrie, Botschafterin und Mitbegründerin der Womenize!

Provisional Overview of Topics Included in the Program:

  1. Audience targeting: Identification and Specification of Target Groups
  2. Overview of Different Business Model Options for a Game
  3. Marketing - Diverse Strategies and Options
  4. Advertisement - Strategies and Options
  5. PR & Communications - Different Channels, including Social Media Communication and Campaign Planning
  6. Community Building - Pre, During and Post-Release
  7. Self-publishing - Overview of Different Potential Platforms and Respective Proceedings

LECTURERS 2023 were

Tim Ahlert
Tim Ahlert
Channel Specialist & Partnerships Manager, Thunderful Publishing
André Bernhardt
André Bernhardt
Managing Director, IndieAdvisor & Company
Kai Bodensiek
Kai Bodensiek
Partner | Brehm & v. Moers
Riad Djemili
Riad Djemili
Co-Founder, Maschinen-Mensch | Codecks | Saftladen Berlin
Marija Haenisch
Marija Haenisch
Director Marketing, Freaks 4U Gaming
Thomas Hübner
Thomas Hübner
Senior PR Consultant, Marchsreiter Communications
David Jungnickel
David Jungnickel
Co-Founder & Art Director, Bleakmill
Nadine König
Nadine König
Artist Management Lead, INSTINCT3
Jochen Langenbach
Jochen Langenbach
Consultant Marketing & PR
Michael Liebe
Michael Liebe
CEO, Booster Space (et al.)
Kristian Metzger
Kristian Metzger
CEO, Stratosphere Games
Ata Sergey Nowak
Ata Sergey Nowak
Managing Director and Co-Founder, Torpor Games
Irene Preuss
Irene Preuss
Indie Game Developer & Marketing Specialist
Lukas Schmid
Lukas Schmid
Editor-in-chief, Computec Media
Sönke Siemens
Sönke Siemens
Journalist

Contact Persons

Luise Lober
Luise Lober
Project Manager Certificate Program
+49 (0) 331.769 915-12 | ll@epi.media
Antonia Günther
Antonia Günther
Student Assistant Certificate Program
+49 (0) 331-76 99 15-27 | ang@epi.media
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