The media landscape is undergoing rapid transformation. Audiences are scattered across platforms, attention spans are shrinking, and the competition for visibility is greater than ever. At the same time, new AI tools, data-driven methods, and innovative distribution models are reshaping how audiovisual content is marketed and consumed.
To support professionals navigating this complexity, we are launching a new e-Training: Marketing in Film and TV – Finding and Keeping Audiences, which provides a comprehensive overview of contemporary marketing strategies tailored to the needs of film, TV, and streaming professionals.
The course features exclusive insights from Nuno Bernardo, Marijana Harder, Oliver Fuchs, Nicoló Gallio, and Maarit Mäeveer-Eller: experienced professionals whose work spans film and TV production, entertainment companies, marketing strategy, distribution, digital engagement, and innovative audience tools. Their expertise provides participants with real-world practices and concrete methods directly applicable to current industry challenges.
Participants will gain in-depth knowledge of audience research, branding, positioning, digital marketing, social media, distribution models, analytics, engagement, retention, and the future of marketing technologies.
With a mix of expert videos, interviews, case studies, practical exercises, quizzes, and downloadable tools, this 6–8 hour online training offers a flexible and engaging learning experience accessible from any device.
Whether you are preparing a new film or series, refining a release strategy, or exploring innovative approaches to distribution and audience engagement, this e-Training will equip you with the tools needed to reach the right viewers — and keep them.
Registration is now open.
We look forward to supporting your next project.
The e-Training is part of the Essential Legal Framework programme, funded by Creative Europe MEDIA and Medienboard Berlin-Brandenburg GmbH.
