Mallen20 Website Produktbild Final.jpg
The 20th Annual Mallen Scholars and Practitioners Conference in Filmed Entertainment Economics
A joint conference hosted by Marketing Center Münster, Film University Babelsberg and DFG Research Group 1452 “How Social Media is Changing Marketing”. Conference co-chairs: Thorsten Hennig-Thurau (Münster University) & Jannis Funk (FilmUniversity Babelsberg), in collaboration with S. Abraham Ravid (Yeshiva University, New York) and Olav Sorenson (Yale University).

The Mallen Conference is an exclusive selective annual meeting of global leading scholars who are excited by the business and economics of film and the industry professionals that pull the strings in that industry. The participants will jointly explore ways that help to better understand the mechanisms and processes contributing to the successful creation, management, and marketing of entertainment.

This year’s Mallen20 event marks the 20th anniversary of the conference series.

DateSeptember 27 - 28, 2018
LocationFilm University Babelsberg KONRAD WOLF
LanguageEnglish
Participant fee200,00 EUR

Back in spring 2000, marketing scholar and film industry manager Bruce Mallen initiated what with time became “The Mallen Conference”. Since then, this unique and high-profile gathering has taken place at Florida Atlantic University (Boca Raton and Fort Lauderdale), UCLA (Los Angeles), Yale (New Haven), and Yeshiva University and NYU (both New York). For its 20th anniversary, the conference hits European ground for the first time, this year being co-hosted by Film University Babelsberg and Münster University.

From the very beginning, the idea of The Mallen Conference has been to explore the entertainment industry, its creations, mechanisms, and decisions in a deliberately interdisciplinary way, using rigorous statistical methods, empirical data, theoretical thinking, and managerial insights. It is a small-scale, invitation-only event that consists of (a) scholarly research presentations and (b) interactive formats where academics and industry professionals debate current issues. A special element of this year’s jubilee event will be a Thought Leaders Workshop at which small groups of scholars and managers aim to develop solutions for the film industry’s most pressing challenges.

As Mallen20 intends to enable vivid discussions and high-quality research ideas, it is an invitation-only event. Nevertheless, if you are a scholar with a strong interest in filmed entertainment or an entertainment industry professional who would like to participate, please feel free to contact conference co-chair Thorsten Hennig-Thurau at tht@wiwi.uni-muenster.de.

The tentative schedule looks as follows:


Wednesday, Sept 26, 2018:

  • Pre-conference dinner


Thursday, Sept 27, 2018:

  • Thought Leaders Workshop
  • Networking event with startup representatives


Friday, Sept 28, 2018:

  • Conference presentations & discussions
  • Studio Babelsberg Tour
  • Conference dinner


Saturday, Sept 29, 2018:

  • Post-conference “where-the-wall-was” program in Berlin


On behalf of everyone involved in this 20th anniversary Mallen conference event, we are looking forward to welcoming you in September in Potsdam and Berlin! For more information about the conference in general, earlier gatherings, and its founder Bruce Mallen, please visit www.themallenconference.org.

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The 20th Annual Mallen Scholars and Practitioners Conference in Filmed Entertainment Economics
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Put a question
200.00 EUR
(incl. 0% VAT)
inkl. Mwst.
Bookable
Book now (by invitation only!)
Amount:
Book now (by invitation only!)
Add to wishlist | join waiting list
Conference Ticket

Conference Ticket

Please book your conference ticket in clicking the button above.


The ticket includes:

  • Access to the Mallen 20 conference (September 27 and 28)
  • Coffee breaks and lunches during the conference days
  • Dinners on September 26 and 28
  • Transport between the conference hotels and the venue
  • Transport to Berlin for networking event on September 27
  • Guided Tour at the famous Studio Babelsberg

Conference Hotels

****avendi Hotel am Griebnitzsee

****avendi Hotel am Griebnitzsee

  • first-class single rooms (land view) | 129,00 EUR per night (incl. breakfast) - price may vary -
  • located directly by the water, within walking distance of the conference venue

You can make a room request by sending an e-mail with the following information to griebnitzsee@avendi.de:

  • subject: Mallen 20
  • full name
  • date of arrival and departure
  • preferred room type (land or lake view)


Free cancellation up to 7 days before arrival.

If you plan on extending your stay please indicate this in your e-mail as well.

****Steigenberger Hotel Sanssouci

****Steigenberger Hotel Sanssouci

  • single room | 129,00 EUR per night
  • double room (exclusive use) | 149,00 EUR per night
  • central location between the city centre and Sanssouci Palace
  • shuttle service (conference venue <> hotel) in the morning and in the evening

We have blocked a limited number of rooms for September 26-29 (first come, first served).

Please note that blocking will expire June 29!


You can reserve your room by filling out the pdf-reservation form, download here or below, and sending it by e-mail to reservations@potsdam.steigenberger.de:

  • subject: Mallen 20
  • full name
  • date of arrival and departure


Free cancellation up to 14 days before arrival.

If you plan on extending your stay please indicate this in your e-mail as well.

Budget AccomModation

Pension am Findling

Pension am Findling

  • single room | 56 EUR per night (incl. breakfast)
  • for doctoral students and young scholars with limited budgets
  • within walking distance of the conference venue

You can make a room request by sending an e-mail with the following information to info@am-findling.de:

  • subject: Mallen 20
  • full name
  • date of arrival and departure

For organizational questions please contact:

Grischa Böhmer
Grischa Böhmer
Head of National Training
+49 (0) 331.721 28 87 | gb@epi.media
Ricarda Schauerte, M.SC.
Ricarda Schauerte, M.SC.
Research Assistant, University of Münster
+49 (0)251 83 28201 | Ricarda.Schauerte@wiwi.uni-muenster.de
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