The Mallen Conference is an exclusive selective annual meeting of global leading scholars who are excited by the business and economics of film and the industry professionals that pull the strings in that industry. The participants will jointly explore ways that help to better understand the mechanisms and processes contributing to the successful creation, management, and marketing of entertainment.
This year’s Mallen20 event marks the 20th anniversary of the conference series.
| Location | Film University Babelsberg KONRAD WOLF |
| Date | September 27 - 28, 2018 |
| Language | English |
| Participation Fee | 200,00 EUR |
Back in spring 2000, marketing scholar and film industry manager Bruce Mallen initiated what with time became “The Mallen Conference”. Since then, this unique and high-profile gathering has taken place at Florida Atlantic University (Boca Raton and Fort Lauderdale), UCLA (Los Angeles), Yale (New Haven), and Yeshiva University and NYU (both New York). For its 20th anniversary, the conference hits European ground for the first time, this year being co-hosted by Film University Babelsberg and Münster University.
From the very beginning, the idea of The Mallen Conference has been to explore the entertainment industry, its creations, mechanisms, and decisions in a deliberately interdisciplinary way, using rigorous statistical methods, empirical data, theoretical thinking, and managerial insights. It is a small-scale, invitation-only event that consists of (a) scholarly research presentations and (b) interactive formats where academics and industry professionals debate current issues. A special element of this year’s jubilee event will be a Thought Leaders Workshop at which small groups of scholars and managers aim to develop solutions for the film industry’s most pressing challenges.
As Mallen20 intends to enable vivid discussions and high-quality research ideas, it is an invitation-only event. Nevertheless, if you are a scholar with a strong interest in filmed entertainment or an entertainment industry professional who would like to participate, please feel free to contact conference co-chair Thorsten Hennig-Thurau at tht@wiwi.uni-muenster.de.
The tentative schedule looks as follows:
Wednesday, Sept 26, 2018:
Thursday, Sept 27, 2018:
Friday, Sept 28, 2018:
Saturday, Sept 29, 2018:
On behalf of everyone involved in this 20th anniversary Mallen conference event, we are looking forward to welcoming you in September in Potsdam and Berlin! For more information about the conference in general, earlier gatherings, and its founder Bruce Mallen, please visit www.themallenconference.org.
Please book your conference ticket in clicking the button above.
The ticket includes:
You can make a room request by sending an e-mail with the following information to griebnitzsee@avendi.de:
Free cancellation up to 7 days before arrival.
If you plan on extending your stay please indicate this in your e-mail as well.
We have blocked a limited number of rooms for September 26-29 (first come, first served).
Please note that blocking will expire June 29!
You can reserve your room by filling out the pdf-reservation form, download here or below, and sending it by e-mail to reservations@potsdam.steigenberger.de:
Free cancellation up to 14 days before arrival.
If you plan on extending your stay please indicate this in your e-mail as well.
You can make a room request by sending an e-mail with the following information to info@am-findling.de:
